Jamaica has a well deserved reputation for its resorts, beaches, music and its attitude, but it is so much more besides. This is an island where you can satisfy your quest for adventure but also find serenity to calm your spirits. The Jamaica we hope to show you is far away from the busy tourist areas. Discover a fascinating mix of plants, flowers, butterflies and birds as you travel through a diverse countryside, while staying at intimate inns, guest houses and boutique hotels. You can still indulge in all the pleasures of a Caribbean holiday from lovely beaches on the quiet South and East coasts to the Blue Mountains, where the air is refreshingly cool even during the summer months.

Jamaica ranks fifth highest amongst the world's islands for biodiversity. Given the fact that it was never connected to a landmass, its isolation has given rise to a rich variety of unique plants and animals. It has the highest number of endemic birds of any one island in the Caribbean and it is possible to see almost all of them easily within a week.